Ever since the Twilight series made him the world's hottest vampire, Robert Pattinson (Edward Cullen) has been stealing the hearts of teens and grown women alike.

But as the curtains close on that era of his career, the actor formerly known as R-Patz is casting out in a different direction: as a model. Pattinson has reportedly signed a $12m (£7.5m) fragrance deal with Dior to become the new face of the French fashion house's fragrance line.

The Twilight Saga actor is set to star in Dior's advertising campaign in the coming months, which will likely mean a glossy print campaign combined with some film footage.

If the deal goes ahead, Robert will be following in the footsteps of his on and off screen lover Kristen Stewart (Bella Swan), who is the face of Balenciaga fragrances, and with whom he is said to have recently reunited after her infidelity with Snow White And The Huntsman director Rupert Sanders caused the two to split.

Robert Pattinson's career as a Dior fragrance model sees him following Jude Law, Charlize Theron and Natalie Portman as faces of the fashion house.

Source: Robert Named dior's Face


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