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His men's collection so far has twenty-five pieces and is now available at Nordstrom. Regarding his decision-making position, Lutz says to LA Times: "I am a part of every decision,” he told the LA Times. “Nothing gets decided on unless it comes through me. I put in a lot of input now like I did in the beginning. We raided my closet to find out what type of shirts I usually wear and what kind of fabrics I like. Because I didn’t just want to be the face of the campaign, but have it be my brand."
While the hoodies are about $168 and the T-shirts are $98, Lutz promises that he is using the highest-quality soft material that feels fantastic on the skin.