To use this power, Raoul mainly needed to be in close proximity to someone with a weak mind. This power also worked well to inflicting fear on those around him, supported by his masculine build, and make them view him as a leader.
During his time in the army, many male vampires looked up to him, especially Kevin and Casey, who were already part of his human gang.
This power worked less effectively on independent individuals, such as Fred, Bree and Diego. It was possibly ineffective on animals and Bella Swan's mental shield.
Raoul's power may be originated from his experience as a human gangster leader, that which his trait of leadership and pride became more pronounced by his conversion into a vampire.
Diego and Bree once discussed Raoul's potential power, but they dismissed the subject very quickly. Near the battle against the Cullens, Raoul instinctually used this power to make his gang follow him.
Heidi's ability to physically appeal to others, human or vampire, is similar to Raoul's ability. Because Raoul's power was only limited to drawing directionless individuals, Heidi's gift is proven to be stronger.